Communications and Marketing
Responsible for developing and driving the communications and marketing strategies of NSLA projects and activities, using consistent language and public messaging. The Communications and Marketing group supports and advises NSLA project groups from the scoping stages of a project through to its full implementation.
- Public forum on eResources language and use, finding that participants trusted their libraries to provide access to the most robust and reliable data sources.
- Promotion of eResources in NSLA libraries using a new e-resources logo: flyers and bookmarks designed, library websites updated, Google Adwords campaign initiated.
- Development of communications plan and budget for eResources core set (with Collaborative Collections).
- Development of communications documents for other NSLA projects including Literacy and Learning; Collaborative Collections; Digital Collecting and Preservation.
Working group members
- Lucy Milne, State Library of New South Wales (project manager)
- Vanessa Bond, State Library of New South Wales
- Judith Dahl Taylor, National Library of Australia
- Leisha Owen, LINC Tasmania
- Priscilla Fouracres, State Library of Western Australia
- Shelley Roberts, State Library of Victoria
- Bev Scott, State Library of South Australia
- Cathy Stacey, State Library of Queensland
- Sarah Steed, Libraries ACT
Lucy Milne tells us about the major communications challenges for libraries, and how a collaborative campaign to promote eResources at NSLA libraries is paying off.
NSLA libraries provide free, instant access to high quality online resources – anywhere, anytime.
Statement regarding The Australian Libraries Collaborative Collection (TALCC), administered by NSLA's Collaborative Collections project group.
Lucy Milne (project manager, NSLA Communications & Marketing Group) was asked to present on the NSLA eresources campaign to the Electronic Resources Australia Forum. The forum concerned vendor databases and this short presentation at the end of the day was very positively received. State Library of NSW, 10 July, 2012.