Communications and Marketing
Responsible for developing and driving the communications and marketing strategies of NSLA projects and activities where required.
- Design and production of brochure outlining NSLA library programs and publications for the commemoration of WWI
- Social media monitoring project, collecting data in NSLA libraries across four major platforms (Facebook, YouTube, Flickr and Twitter)
- Promotion of eResources in NSLA libraries including Google Adwords campaign; new eResources logo; production of flyers and bookmarks; updated library websites (2012)
- Branding and promotion for the NSLA Brave New Worlds literacy and learning seminar at SLNSW (2013) and Disaster Preparedness Seminar at SLQ (2012)
- Consultation in development of communications documents for NSLA projects, including Literacy and Learning, Collaborative Collections, Digital Collecting, Digital Preservation, Indigenous Group.
Working group members
- Lucy Milne, State Library of New South Wales (project manager)
- Irena Blissenden, LINC Tasmania
- Vanessa Bond, State Library of New South Wales
- Tim Langford, National Library of Australia
- Winston Roberts, National Library of New Zealand (observer)
- Kylie Roots, State Lbrary of Queensland
- Bev Scott, State Library of South Australia
- Cathy Stacey, State Library of Queensland
- Sarah Steed, Libraries ACT
- Nerida Webster, State Library of Victoria
- Joanne Wheeler, State Library of Western Australia
Social Media Group
- Libraries ACT: Sarah Steed
- National Library of Australia: tba
- State Library of New South Wales: Mylee Joseph, Kathryn Barwick
- State Library of Queensland: Kylie Roots; Alexia Saeck, Kirri-Lee Huggett, Nicole Mangelsdorf, Shahedah Sabdia and Rebekah Waite
- State Library of South Australia: Steve Burrows, Bev Scott
- LINC Tasmania: Leisha Owen
- State Library of Victoria: Sarah Kelly
- State Library of Western Australia: Thea Ibbs
Lucy Milne tells us about the major communications challenges for libraries, and how a collaborative campaign to promote eResources at NSLA libraries is paying off.
NSLA libraries provide free, instant access to high quality online resources – anywhere, anytime.